MARKETING STRATEGIST

Stop guessing where
your next customer
comes from

Most small businesses do not have a marketing problem. They have a

predictability problem. Some months the phone rings, some months it

goes quiet, and nobody can tell you why. I fix that.

THE PROBLEM

You are spending money on marketing, but

  • You cannot predict your pipeline from one month to the next
  • You have no idea which marketing actually drives customers
  • You are juggling vendors who do not talk to each other
  • You do not have an internal team to manage any of it
  • You are the project manager for a marketing department that does not exist

If that sounds familiar, you are not bad at marketing. You just do not have a system. That is the whole game, and it is fixable.

How I Think About It

Get the right message to the right people, then prove it worked

Twenty-five years in, the platforms have changed a dozen times and the principle has not. Get found by the people who need you, give them a reason to act, make it easy to book, and track what actually drove the sale.

Get found

Meta and Google ads aimed at the customer worth having, not everyone with a pulse.

Get the lead

A site and an offer built to convert, not just to look nice.

Get the booking

Fast follow-up so leads do not go cold while you sleep.

Know your numbers

Cost per lead, cost per customer, return by channel. No vanity metrics.

TWO WAYS TO WORK WITH ME

Done for you, or learn it yourself

Work with Curve

My agency builds and runs the whole system for you: ads, creative, website, automation, and reporting, all under one roof. This is for established businesses ready to invest in predictable growth.

Learn it yourself

Not ready for an agency, or you like to run things in-house? My courses and books walk you through the exact system, starting at the price of a couple of coffees. Begin with a free guide, step up to a course when you are ready.

PROOF

What this looks like in real numbers

A Vancouver home care agency came to me spending across four vendors with no idea what was working, getting anywhere from 15 to 45 leads in a month. Ninety days later they were at a steady 38 to 42 leads a month, their cost per customer had dropped by roughly half, and the owner could finally forecast revenue and plan hiring.

"Before George, I had no idea where our clients were coming from. Now I know exactly which marketing drives revenue, and our pipeline went from random to predictable in 90 days."

Want predictable customers every month?

Tell me a little about your business and I will give you an honest read
on whether paid advertising is the right move, and what it would take.
No pitch deck, no pressure.

Helping small businesses win customers

and campaigns win votes, from

Vancouver, BC.

© 2026 George Affleck. All rights reserved.